Mattel - El Segundo, California

Diana Y.

My TX friend who has been a Barbie enthusiast for decades visited me and I looked up this Mattel store to plan to take her. we went on a random Friday, not on a release date for new products, and it was rather uncrowded and perfect for shopping. I was hesitant at first because from Google Maps, it looked like we had gone to the wrong place… Mattel headquarters. That was true, but the toy store was right next door. My friend and I snapped pictures in front of Mattel headquarters, and we went inside the lobby where we were able to take photos inside of a life-sized Barbie Box! but most of the rest of the area was cordoned off and visitors were not allowed to explore it. There was also a cool hot wheels display in the corporate lobby as well.

Then we went next door, as directed, to the toy store, which was rather an average size. Most of the toys available were not that special and available at your local target or Walmart. There was the Star Wars Leia Barbie, though! It’s sold for $300. And there was also a clearance section with some deals on Mattel toys.

I had always shunned Barbies until this visit, but my friend bought me an Asian Barbie, which I absolutely loved and became obsessed with! (as an adult). Even though my friend has most Barbie toys, we still came away with a cart full of purchases. The employees are very nice and friendly. At check out you can buy red Mattel bags for $1. my friend got multiple ones for gift giving. At checkout, there was also a bonus table where if you spent a certain amount, you could buy additional products for $10 or something like that. If you signed up for a loyalty program, you got additional bonuses through points.

This store is obviously kid friendly, but did not have a bathroom . we were directed to go to the Doubletree hotel next-door to use the facilities.

Parking is great and shared with a corporate headquarters so there’s no problem there.

Be sure to check store hours - they are very odd and I planned our visit on a Friday weeks in advance in order to get there on a day they were open!

There’s also an accessibility ramp at the front of the toy store. Shopping carts are also outside so grab one before you go in.

All in all, this was an amazing visit because I finally understood the magic of Barbie and appreciated the movie even more. I wish Mattel had done more with its toy store - it’s just an average size with average offerings. * Those of you coming from out of town thinking that it will be something spectacular. Should set your expectations accordingly. *

come and check it out all the same! It’s really exciting and we enjoyed taking photos in front of the Mattel headquarters… just as if we were in the movie like Barbie!

ComedyX M.

Highly recommend getting there early the line gets big pretty fast , good deals on some toys others not so much. Area inside is clean a bit hard to maneuver with the carts from how crowded it can get. Check out line might be long but moves pretty fast.

cindy D.

Nice but small. The building is huge, but where the toys are is about the size of friendly express. I did buy a Barbie on sale for 10.00. The rest of the items are about the same price as in store. Still had fun looking.

Slmn D.

I highly recommend visiting the Mattel Toy Store if you are a collector/fan any current Mattel products. The store sells all toys for the MSRP, which is a relief when it comes to harder to find toys. A kid would have a great time as well as this is a similar experience to going to Toys R Us.

The A. O. G.

At Art of Gifting, we love incorporating Mattel Barbie items into our Barbie-themed gift boxes! Whether it's customized for adults or kids, these fun and stylish gifts make the perfect birthday surprise. Each box is thoughtfully curated and delivered with elegance and flair, bringing joy to any Barbie fan. Thank you, Mattel, for helping us create unique and memorable gifting experiences!

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Kelli H.

Loved it here so many things to chose from, if I was a kid again I would absolutely go crazy in here. They offer first responder discounts which I was thrilled to get additional money off an already low price. You definitely need to stop by and check them out.

Amy C.

Amazing customer service, great toy options from infants to adolescents. They have a wide range of hot wheels, Barbie, and Monster High Dolls.
Definetly recommend.
They also have a discount section where some items can be up to 50% off.

Grayland H.

The store was right next to my hotel. Thought I go in just for the heck of it. It was just okay. Nothing fancy, just toys to sell to you. I was expecting a place that would be a little more livelier. Otherwise, it was ok.