Allison Wonderland - Lake Geneva, Wisconsin

Jenny G.

We stopped into this toy store on our visit to Lake Geneva and I was so glad we did. There were so many options and special toys I have never seen before. A child’s dream store! The employees were so friendly and helpful. The store owner helped me find the perfect Narwhal for my son and another employee working the counter helped me choose the ideal gift for my son’s friend -she brought out 4 different unicorn options, though we chose a surprise find of Smudge the purple hippo! Can’t wait to return to this charming place.

Megan E. A. (.

Let me first say that the owner, Chris, is an angel! My sister and I came in and found things we weren’t expecting to find which was a win already. As we were checking out, Chris let us know that he can keep us in the loop if anything else we were looking for came into the shop! I actually had an item I was looking for and he was so kind to remember a month later once the item arrived and even held it for me. Things came up and I wasn’t able to make it in to pick up, and he had no issues holding it longer and was super kind when I couldn’t make it. He’s got customers in my family and me whenever we’re in the area! Thank you for the great service, Chris!

Eva M. U. T.

Wow! There's plenty of cool variety for kids - and adults who haven't gotten over toys ❤️ Our eleven-year-old daughter had a great time exploring the store, and I did too! The person at the cash register - perhaps the owner - was kind and welcoming. It's a great place to stop by and get something for your child or yourself.

John E.

Amazing toy store, creative though provoking toys to stimulate the imagination of most any child! From babies to Tweens, this store has something for all of them, and no batteries or WiFi needed!

Martha D.

I had gone a couple of times with my kids. The store has gotten a bit expensive. But today I went in and my son bought a couple of toys. I have a special needs child and asked if we can used their bathroom and was told, “NO” to go next door to Jimmy John’s. If my special needs child is not welcome neither would I. Never coming back,

Kevin Z.

Awesome store with a great selection toys and games for all ages. Chris is extremely enthusiastic, knowledgeable and really enjoys what he does which reflects on the store. A must stop in Lake Geneva. Such a pleasure to spend time here. Thanks Chris

Nicole S.

Super friendly, helpful employees. Made us feel so welcome. Amazing selection of quality toys and gifts. Picked up a few stocking stuffers and had a great experience in this store. Our first time there from out of state and would definitely recommend! Thank you

Shelby R.

My family has been traveling up from Chicago to this family owned toy store for years now. There’s a vast selection of toys for all ages as well as tons of independent toy companies that you can’t find at the big box stores! The owner is so friendly and helpful! You can tell he really loves this place, it shows through the uniqueness and charm the store always has. So warm and inviting! I’m so happy to see them making it out on the other side of this pandemic. I will continue to support this small business as long as it stands!

Thanks for the memories!!